Designing and building a website represents a fantastic opportunity to bring a new client into your business. However, once completed and launched into the world wide web as it were, how can you retain that client?
Making sure you are able to build a long-lasting relationship that allows you to build a regular income stream, rather than constantly having to fight for new business and, ultimately, helping to boost your profits. Now naturally, we would say that…
1) Work with DashAgency
Having created an utterly unique dashboard that integrates beautifully with WordPress, agencies and freelancers alike are able to simply market and sell additional services that naturally follow-on from web design through the DashAgency dashboard. With the ability to take payment upfront and amend the system to your branding, your clients can buy services ranging from GDPR compliance to content marketing. And with payment only one click of a button away, you’ll be amazed at what a difference it makes.
2) Content strategy
Not only Google, but most users now expect to see some form of regularly updated content on a website. Integral for SEO, with Google’s algorithms checking for precisely this sort of thing, as well as being a powerful and impactful way for an individual to share their knowledge, blogs should form an integral part of any marketing strategy. And they are, also, a fantastic way of guaranteeing regular income on a WordPress website.
3) Data & Security
It would seem as if every other news article out of the tech world is focused on cybersecurity and quite frankly with very good reason. Predicted to cost somewhere in the region of $6 trillion annually by 2021. The U.S. is currently topping the charts with the most data breaches of any country in the world. However, these problems are not just limited to the States and cyberhacking is rife everywhere; with exposed websites, essentially waiting for “when,” there is no longer any “if” about it. However, it is not all doom and gloom, as with the right policies in place such as regular health checks, SSLs and GDPR compliance, it is possible to ensure your client’s website is fully protected. An important service that everyone needs whilst boosting your bottom line.
4) The “little” things
How many times have you had that call from a client? “Could you just” “Oh…but it will only take five minutes.” The list goes on and on. And it can be very tricky to explain that these are all chargeable services. However, with Dash you can charge for chunks of your time, upfront. No back and forth or explanations, just a simple option that helps make your day go so much smoother.
This is a tremendously important part of any website. Ensuring that a client knows what aspects of their website are working and those which well….aren’t quite converting. Integral in ensuring browsers become buyers; many clients don’t have the time, or more often the inclination, to go over their data. An alternative is offering monthly reports that break down the statistics and graphs into easy understandable and digestible chunks that can help improve your bottom line as well as the way your client interacts with their site.